Very often, the most trying times brings out the absolute best in people and we have two shining examples! One of our customers, Nat, became a Scotts Valley Market customer after being disappointed with his local Capitola grocer. Nat mentioned to his neighbor Tina, that he was going grocery shopping and asked, “Do you need anything?” Tina replied, “Oooo... Well, some fresh greens would be nice and maybe some mushrooms...” Nat returned later with this: Fresh Spinach and Salad greens, plus two cartons of Organic Mushrooms, a bottle of Red Wine and paper goods! Instead of spending around $5.00 for what she asked, he spent easily over $20.00 and Nat refused to take any money from Tina. He was ha
As the ongoing pandemic stretches on longer than any of us would like, we have all experienced the result of a common human frailty: Panic Buying. Fortunately, this has largely calmed and reverted toward equilibrium, but there are still lagging shortages. The reasons for this are many. As we have learned, the global supply chain for all the things we take for granted, is enormously complex and interdependent on countless variables, many of which, have been severely disrupted from the fallout of Covid-19. The result of this has been seemingly random shortages of various products, for which there seems to be no logical reason. One of those shortages, which has been sporadic, are dairy products
This is confusing for one simple reason… Most people assume that butter is all fat so all butter must be the same. Au contraire! It’s true that the calories in butter are 100% fat but, for most American butters, the butterfat itself is only 85%! What makes up the rest? Read on… As you might have guessed, since there’s only one thing in this world that’s the greatest part of our daily diet, that’s necessary for life but has no calories, and that of course, is water. As you can see from the photo above, Challenge Butter, a great All-American Dairy Producer, which has been around for 109 years is now offering “European Style” Butter, along with Strauss Creamery, another great American Dairy. If
(To begin, we want to make it clear this is NOT a paid advertisement or endorsement of the product.) Have you heard of a product that is as sweet as sugar, measures cup for cup like sugar, is 100% natural and has ZERO Calories? It’s also been around for almost 20 years! It’s called Swerve® and they are based in New Orleans and apparently, it’s taken all that time to make to the West Coast! Swerve is made by fermenting certain sugars from Non-GMO Corn which yields a sweetener called Erythritol, which then blended with certain sugars found in the roots of starchy vegetables. Swerve has none of the unpleasant problems associated with artificial sweeteners, nor any of the odd aftertaste problems
Most folks are finicky about their bananas, aren't they? Some like them with just a tinge of green, while some like them very ripe with dark speckles covering the whole banana and then some of us like them best somewhere in between, right? The problem becomes that the green bunch of bananas you bought at the store all ripen at the same time and most of the time, they ripen too fast! Here’s an easy way to take control of how fast the bananas ripen! Separate ’em!!! You see, as most fruits, bananas especially, ripen, they give off Ethylene gas and this Ethylene gas causes any nearby fruit to begin the ripening process. This is why a bunch of bananas all ripen at the same time, so here’s the way
Like many businesses, there are a lot of moving parts to keep it running and if that business faces the public, many of those moving parts are rarely and sometimes never seen… This is a salute to our upstairs unsung heroes who have had to go the extra mile (and then some!) to keep everything running as smoothly as possible during a difficult time that has no past parallel! With the chaos of the Covid-19 virus and the unforeseeable problems it causes, ordering, receiving, bookkeeping, administration and communication, are ordinarily predictable jobs to be performed but over the last few weeks, these jobs have been anything but! A big shoutout to Paul, (lower photo), Astrid & Tami, (upper lef
While our lives have been transformed dramatically in very short order, we must remember than it WILL end and there are new, positive signs that it will possibly end even sooner than we first thought… But for now, we must make the best of a difficult situation… With that in mind, This coming Easter Sunday is very special for many people, and this Easter Sunday in particular will be even more special as a symbol of renewal, hopefully for all of us… We want to let our customers know that, while everyday life can be very difficult, we cannot allow ourselves to feel defeated. We are here to help make life as pleasant as possible and, more importantly, as normal as possible, so with that in mind,
We are fortunate to be considered an “essential” business but it’s our fantastic and loyal customers who are truly “essential” to us! Without our friends, fans and loyal customers, there is NO Scotts Valley Market! The painful reality is that the Covid-19 Virus has touched everyone regardless of their station in life. In facing the fear of a new and unknown virus that has spread worldwide, that understandable fear has also brought with it, the trend of panic buying, which is fortunately, beginning to trend back to normal. At the same time, business for our popular “Deli@” is slower, as it is for most prepared food outlets. In order to conform to new Health & Safety regulations, as well as S
Well, what else can we say but “WOW!” And “Thank You!!!” of course! We are overwhelmed with the positive Community support we’ve received! We wanted to share with our wonderful friends, fans and loyal customers, the enthusiastic feedback we’ve gotten since the unprecedented outbreak of the Covid-19 virus and how dramatically everyone’s lives have changed because of it, including the dramatic changes we’ve made at the store to ensure that your shopping experience at Scotts Valley Market is greeted with smiles and quiet reassurance that our #1 consideration is for your health, safety and well-being… Well, we certainly heard from a lot of customers! We published the first collection of enthusia
The combination of fear and severe economic pressures as the result of a pandemic like the Covid-19 virus, puts tremendous pressure on what are considered essential services, especially the grocery business. When customers see empty shelves, the urge to panic buys becomes almost overwhelming and it feeds on itself so our #1 priority is to keep the shelves stocked! A number of our national suppliers were overwhelmed with demand and keeping our shelves stocked was becoming a big problem. Thankfully, our LOCAL heroes, Clover Dairy Farm in Sonoma, Glaum Egg Ranch in Aptos, Watsonville Coast Produce and Del Monte Meats of Marina ALL stepped up to the plate! We must also hasten to mention a nation
There aren’t many fruits that have the nutrient density of citrus and they are also ideal for keeping your immune system at its peak to help in defending against viruses like Covid-19. Citrus is one of the best and easiest ways to get your daily 'shot' of Vitamin C, Beta Carotene, phytonutrients, Pantothenic Acid (B5), plus many minerals! For most of us, eating two, three or four oranges a day is not practical, BUT you CAN consume the equivalent of that many by having a glass of fresh-squeezed citrus juice! For less than $30.00, you can purchase a high-quality citrus juicer and enjoy the fresh taste and health benefits of fresh citrus! It’s a simple matter of slicing the fruit and letting th
All our check stands have now been fitted with acrylic plastic safety shields in accordance with Social Distancing and basic CDC guidelines. Most customers are pleased to have the extra added level of safety. YOUR health & Safety is OUR #1 goal! Feedback or comments?
Meet Dr. David Price of Weill Cornell Medical Center of New York. He explains, as a doctor on the front lines in the Nation’s hotspot, New York City, the realities of Covid-19. This video almost feels as though he’s talking to you over the phone! He is very informative, positive, (believe it or not), and helpful. It’s a little long but worth the investment in your time! Feedback or comments? Click here!
Please pardon our crowded aisles! Our suppliers are beginning to FINALLY catch up after facing unprecedented, record-breaking demand! Our team of Everyday Heroes are having to fill the shopping aisles with dozens of boxes, but no one seems to be complaining! We never forget we’re ALL in this together! Feedback or comments? Click here!